We are pleased to share that NHK Matsuyama has covered our work on the city promotion logo and slogan for Shikokuchuo City, Ehime Prefecture. The feature aired as part of a local news segment in Ehime.
nae collaborated closely with city officials, local high school students, and representatives from local businesses through a series of workshops to co-create the logo and slogan. These efforts culminated in a public unveiling at the 20th Anniversary Ceremony of Shikokuchuo’s city administration, held on Sunday, May 12.
The logo and slogan highlight two key strengths of Shikokuchuo City: its position as Japan’s top producer of paper, and its cultural diversity rooted in its central location on the island of Shikoku.
In addition to the logo and slogan, nae also directed the presentation by high school students at the ceremony, which included video direction, slide structure and production, as well as presentation coaching. We also designed the commemorative goods distributed to attendees at the event.