nae, Inc. (Headquartered in Chuo-ku, Tokyo / CEO: Yuki Shinohara) was established on July 12, 2021, with a mission to create tools, services, and systems that enrich the next generation's way of life through the power of design and creativity.
At nae, we believe that when our team is happy, that happiness naturally extends to our clients.
Our vision is:
"A future where the next generation can act in their own way in a warm world."
We aim to become the happiest company in the world, leveraging human-centered design at an organizational level—for ourselves and for our partners.
The Meaning Behind “nae”
The word nae (なえ) in Japanese means a young seedling—something just sprouting from the soil.
Its future growth depends entirely on its environment.
We chose this name to reflect our wish to nurture a world where the next generation can thrive, grow tall like a tree, and act freely and authentically, supported by a warm and flexible foundation.
Our Business
Wellbeing Product Business
We plan, produce, and distribute products that enhance physical and mental wellbeing, in close collaboration with partner companies.
Design Partner Business
From upstream business development to research, strategy, requirement definition, and product design, we provide end-to-end support with a strong focus on employee and customer experience.
For companies unfamiliar with design, we help build internal design capabilities from the ground up.
Design Training Business
We offer training and workshop programs to foster the next generation of designers and raise design literacy.
From developing creative skills to supporting job acquisition, we stay closely involved throughout the learning journey.
Company Information
Company Name: nae Inc.
CEO: Yuki Shinohara
Location: Chuo-ku, Tokyo, Japan
Founded: July 12, 2021
Contact
Yuki Shinohara
info@nae-inc.co.jp