City Promotion Logo and Slogan Development

nae collaborated with Deloitte Tohmatsu Consulting to develop a city promotion logo and slogan for Shikokuchuo City.

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The completed “Orinasu Logo” was unveiled at the city’s 20th anniversary ceremony held on Sunday, May 12, 2024. The event featured a presentation by local high school students and a dynamic calligraphy performance by official ambassador Bisen Aoyagi.

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In addition to the logo design, nae also directed the ceremony presentation—including video and slides—and designed commemorative items distributed to attendees.

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▶︎ Orinasu Logo | Official Website of Shikokuchuo City

▶︎ Development Process | Deloitte FA TIMES (Vol. 14)

▶︎ Development Process | Deloitte FA TIMES (Vol. 15)