Purpose & Behavioral Guidelines Development with Visual Design

nae collaborated with Light Chemical Industry Co., Ltd., a specialist in custom chemical manufacturing, to redefine the company’s values and culture—elements that had begun to fade amid rapid growth.

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Together with both leadership and employees, we co-created a clear corporate purpose and a set of behavioral guidelines to align the organization around a shared direction. We also developed symbolic graphics that visually represent these core ideas. Through both language and design, we crafted a “North Star” to guide the company’s future.