Brand Identity Design for Futarino

We led the rebranding of “Futarino,” a service offered by Futarino Inc. This included redefining the brand’s Vision, Mission, and Values, and providing comprehensive support for the development of a brand management system aligned with these core principles.

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Futarino is a media platform designed to help couples make choices that feel true to them, as they navigate life together. The logo was created to embody the founder’s desire not to hand over ready-made answers, but instead to offer a space where each couple can discover their own. Its design subtly conveys multiple meanings—it may appear as two people leaning into each other, a heart, or a pair walking side by side—allowing for open interpretation by the viewer.

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To embrace the diversity of modern partnerships beyond traditional gender roles, we intentionally chose gender-neutral brand colors and adopted a design approach that is inclusive of all kinds of relationships.