Branding for a Care Facility

nae was responsible for the naming, logo design, and vision illustration for LYKKE Miike, a new residential facility created for individuals living with neurological conditions such as Parkinson’s disease.

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Rooted in the founder’s personal caregiving experience and a heartfelt desire to “create a place where people can live as themselves, even with illness or disability,” the branding expresses warmth and a sense of freedom beyond the conventional framework of elder care.

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Through both words and visuals, we helped shape a brand identity that communicates this vision clearly and directly to future residents, their families, and the broader care community.