Service Design for Yokohama City’s Support Program for People in Financial Hardship

Client

Yokohama City Health and Social Welfare Bureau, Life Support Division

Location

Kanagawa, JAPAN

Disciplines

Service Design
Graphic Design

Industry

Public Sector

Year

2022

Status

Completed

In collaboration with the nonprofit organization PolicyGarage, nae conducted an analysis of the current challenges within Yokohama City’s support program for individuals facing financial hardship, and designed and implemented strategies to address those issues.

This comprehensive program is designed to support people who are not only experiencing economic difficulties, but also facing complex and interrelated challenges such as unemployment, physical and mental health issues, housing insecurity, family problems, debt, and social isolation. It aims to help individuals regain independence within their communities while respecting their dignity and personal agency.

With a focus on cross-sectoral rather than siloed support, our service design approach sought to make the system more accessible and user-friendly. We proposed and implemented concrete improvements to enhance the program’s reach and effectiveness.

Research and Workshop : Arata Shimizu (Policy Garage)*, Yuki Shinohara


Creative Direction : Yuki Shinohara


Graphic Design : Megumi Endo


Animation : Yutaro Suzuki *


Narration : Haruka Oshida*



*Collaborators

Every journey begins with a conversation. Let’s shape something meaningful — together.

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